AD’s Marketing Team Wins Gold for Senior Center Month Campaign Video

The Los Angeles County Aging & Disabilities Department’s marketing-communications team recently received a prestigious Gold Award in the Advertising—TV category from the 34th annual National Mature Media Awards.

Their winning video, “Playdates Are Not Just for Children,” was recognized as one of the nation’s best marketing efforts created specifically for older adults.

The National Mature Media Awards honor outstanding communications, educational materials, and programs produced for the mature market—those aged 50 and older, the fastest-growing population group in the U.S. This year’s awards featured more than 40 categories judged by a panel of seasoned experts in mature market media.

The award-winning video was part of the department’s last year’s Senior Center Month campaign, highlighting the vibrant and active lifestyles that senior centers support across Los Angeles County.

For more information about the National Mature Media Awards, visit seniorawards.com.